Intuition’s Role in Making Decisions

With the help of Richard Marrs and Nancy Mayes, “Intuition’s Role in Making Decisions” will be published in the July/August 2007 issue of Competitive Intelligence Magazine. It’s a preview of my long-awaited (by me) white paper, “Forest and Trees: Learning and Innovation in Real-time Sense-making and Decision-making”

Even at the level of the expert or the executive, the human brain is capable of reaching conclusions and finding solutions to difficult problems by using and trusting “gut” feelings. When these decisions are based on deep background knowledge and experience, intuition can be just as effective a tool as analysis—and considerably faster.

An updated version of the article is available in PDF. Download Intuition’s Role in Making Decisions (090309)

Competitive Intelligence Magazine is published by the Society of Competitive Intelligence Professionals (SCIP).