Intuition’s Role in Making Decisions

With the help of Richard Marrs and Nancy Mayes, “Intuition’s Role in Making Decisions” will be published in the July/August 2007 issue of Competitive Intelligence Magazine. It’s a preview of my long-awaited (by me) white paper, “Forest and Trees: Learning and Innovation in Real-time Sense-making and Decision-making”

Even at the level of the expert or the executive, the human brain is capable of reaching conclusions and finding solutions to difficult problems by using and trusting “gut” feelings. When these decisions are based on deep background knowledge and experience, intuition can be just as effective a tool as analysis—and considerably faster.

The article is available in PDF for download here.

Competitive Intelligence Magazine is published by the Society of Competitive Intelligence Professionals (SCIP).

Comments

[Dharma G]

I enjoyed this post and look forward to reading more. Intuition can play such a wonderful role in all kinds of decision making - and it's time to see this inborn talent talked about in a more practical way. I see intiution as more of an "all body" knowing, not something particular mystical or "outside" the self.

Thanks for your blog!

Dharma G

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