Why are online game environments so much more compelling than our office collaboration environments?

Last November I offered a session about online games at KM World 2005 in San Jose. It has seemed to me that the question the knowledge management community needs to consider is this:

“Why are online game environments so much more compelling than our office collaboration environments?”

Clearly the session hit a nerve. In fact, I was surprised to see the room completely packed when I began my presentation.